Explore our approach
How our approach to advertising works
We hit the audience bulls-eye
- Using our advanced visual modeling and targeting platform, we are able to put targets on exactly where you want your message
- We then put a "digital dome" over those locations and are are able to deliver a multi-media HomeSurround or BusinessSurround campaign within that dome and contain your message to only that dome
- This highly precise method of marketing means you know the audience that is seeing your message and the location in which they are seeing it
Expanding a Business
Problem
A roofing company was looking to expand its business into a neighboring county but was having a difficult time advertising to the right homes.
Solution
Using our targeting platform, we were able to circle the neighboring county, identify homes that were of a specific age, roof type and value.
We used our advanced modeling and targeting platform to identify homes that fit the company's ideal profile and put HomeSurround campaigns in those locations. This targeted and contained approach allowed the business to expand more cost effectively than before.
Dealing with Competition
Problem
A boardwalk restaurant was struggling to attract tourists due to the high numbers of eateries available.
Solution
Using our advanced modeling and targeting platform, we were able to identify all hotels within a 10 mile radius that fit the clients desired profile. We placed BusinessSurround campaigns into those locations and targeted all people who stayed in or came and went from the hotel. The campaign presented a digital offer that pulled new business to their restaurant.
Improving Route Efficiency
Problem
A pest control company wanted help increasing density of their routes.
Solution
Using our advanced modeling and targeting platform, we mapped their existing routes and identified all homes that fit the desired profile along those paths. We suppressed their existing customers and delivered a HomeSurround campaign that included direct mail to those locations. This approach allowed our client to quickly create the desired density they were seeking for their routes.